The Future of Video Marketing
If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it’s an interesting question to ponder.
- By 2017, a video will account for 69% of all consumer internet traffic. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I’m hard pressed to find any indicator that doesn’t suggest rapid growth.
- With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
The video is the future of content marketing. That is if it’s not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realize the possibilities. Nielsen claims 64% of marketers expect the video to dominate their strategies in the near future. It’s not difficult to see why. For the custom animations this is a very important matter now.
When it comes to potential reach, the video is peerless. YouTube receives more than one billion unique visitors every month that’s more than any other channel, apart from Facebook. One in three Britons views at least one online video a week that’s a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What another form of content can do the same?
The success stories of videos that have gone viral are a legend. A recent campaign, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video’s inherent shareability. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, the video is, without doubt, one of the best tools in the kit.